Privacy Policy

At Genuine Lishi, we are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998).

We collect information about you for two reasons: firstly, to process your order and second, to provide you with the best possible service. We will not email you in the future unless you have given us your consent. We will give you the chance to refuse any marketing email from us.
The type of information we collect about you includes:

• Your name
• Your address
• Your email address
• Your phone number
• Your credit / debit card details
• Your order history and profile

We will never collect sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. If you find any inaccuracies we will delete or correct them. The personal information which we hold will be held securely in accordance with our internal security policy and the law.

We use Worldpay for processing of security information and this data is passed outside the EEA (European Economic Area) to the U.S.A. and then back to the UK. Worldpay has been certified by Visa, U.S.A. and Visa International as being compliant with the Cardholder Information Security Program and the Account Information Security program, respectively, which must be renewed annually after follow-up audits. To date, these are the most stringent security requirements in the industry having to do with how consumer data is secured, technologically as well as from a process standpoint.

We may use technology to track the patterns of behaviour of visitors to our site. This can include using a “cookie” which would be stored on your browser. You can usually modify your browser to prevent this happening. The information collected in this way can be used to identify you unless you modify your browser settings. Should you wish to browse anonymously please contact us and request a link that we can send you to exclude you from web tracking.

If you have any questions/comments about privacy, you should contact our accounts department. If you contact us for details of existing information that we hold about you it is important that you quote your original email address, as used at the time you first contacted us. We may be unable to trace your details without this.

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